Why analytics teams fail That analytics is an integral function for consumer mobile tech companies is a fairly uncontroversial notion: the sheer size of… June 27, 2016
What do app subscriptions mean for mobile marketers? Apple discharged seismic tremors throughout the app economy last week when, via an interview with The Verge, it revealed three… June 13, 2016
Introducing Heracles, a mobile marketing agency and consultancy Today I'm happy to announce the launch of Heracles, a mobile advertising agency and consultancy. Heracles will help clients grow… April 25, 2016
How much does a soft launch have to cost? While much has been written on the soft launch paradigm for mobile game releases, one item remains conspicuously absent from popular… March 28, 2016
Mobile gaming and smartphone penetration Last week, eMarketer released a report that showcases the ubiquity of mobile gaming: in 2015, 64% of mobile phone users… March 14, 2016
How much is platform featuring worth? Clash Royale, the latest game from Finnish developer Supercell, received a warm welcome to the app economy when it launched… March 7, 2016
The problem with analyzing payer data in freemium Given the inherently low percentage of users in a freemium product that convert into payers, as well as the skew of… February 15, 2016
Visualizing the user lifetime funnel on mobile It's common when analyzing a freemium mobile product's metrics to focus heavily on retention as a proxy for the "quality"… February 8, 2016
Are Games the future of the app economy? Apple released some interesting statistics around App Store spending over the holiday season last week. Among the more compelling revelations:… January 11, 2016
2016 predictions for mobile gaming (Previous predictions: 2015 predictions for mobile gaming, 2014 predictions for mobile gaming, 2013 predictions for mobile gaming) Arguably, the three most significant… December 28, 2015
