The coming war between Apple and Facebook Since the launch of the App Store in 2008, but especially since 2009-2010, Apple and Facebook have played fairly well-defined… January 23, 2017
Mobile Dev Memo Workshops in San Francisco, February 2017 Mobile Dev Memo Workshops during GDC 2017 NOTE: Both workshops are now sold out. You can still submit your name… January 16, 2017
How much data is needed to predict LTV? One common predicament that arises for freemium product publishers is determining when they've accumulated enough data in a soft launch to… January 9, 2017
Top Mobile Dev Memo posts of 2016 As the door closes on 2016 and the prospects of 2017 begin to materialize, it's interesting to look back on… December 26, 2016
How to hire for Mobile User Acquisition roles Mobile user acquisition roles are notoriously difficult to hire for: the field is fairly young, it spans multiple disciplines, and… October 31, 2016
Gardenscapes: A case study in incremental growth Gardenscapes - New Acres is a casual game developed by Russian studio Playrix that combines elements of Match 3 gameplay with… September 19, 2016
Nintendo’s mobile Mario game: three questions Last week, at Apple's iPhone 7 release event, Nintendo's Shigeru Miyamoto -- the original creator of the Mario Bros. game, among… September 12, 2016
Examining the dynamic between Top Grossing and Top Downloaded Reaching a Top Downloaded position on either the App Store or Google Play, especially in launch, is often seen as… September 5, 2016
Nonstop Knight: A case study in mobile ad monetization Nonstop Knight is a free-to-play mobile game developed by Kopla Games and published by Flaregames in which the player's avatar… July 11, 2016
Apps aren’t dying, but not everyone knows how to make money on mobile In June, a research report by Nomura (relying on data from SensorTower, a marketing intelligence service) catalyzed a wave of… July 4, 2016
