Monthly user churn is a terrible metric The monthly user churn metric masks fundamental problems with product growth. It's tempting for companies, especially smaller start-ups that are… November 19, 2018
It’s time to re-think A/B testing This guest post was written by Viktor Gregor, a Senior Data Scientist at Pixel Federation, the company behind the games… October 15, 2018
Sheryl Sandberg is right: metered access doesn’t scale Forbes published an exclusive interview last week with Brian Acton, one of the co-founders of WhatsApp, that produced a number… October 1, 2018
How does LTV / CAC fit into a growth strategy? The LTV / CAC ratio is not helpful at a global level -- it needs to be represented in a… September 24, 2018
Optimizing growth: the “leaky bucket” isn’t an early-stage retention problem The user onboarding funnel, or FTUE, tends to receive the majority of optimization attention from product managers and data analysts… September 10, 2018
As Glu’s stock price soars, its Crowdstar acquisition looks prescient Back in November of 2016, mobile games developer and publisher Glu made a three-part announcement: that it had promoted former… September 4, 2018
Fortnite skipping Google Play won’t disrupt the status quo on mobile Epic Games dropped a bombshell on the mobile industry two weeks ago when it confirmed that Fortnite, its battle royale… August 13, 2018
The mobile app economy’s second act An altogether predictable fate has seized the mobile app economy and, more broadly, mobile: it has become boring. Or, at… July 30, 2018
Succeeding with Licensed IP for Mobile F2P Games This is the presentation I gave at GDC 2018 in San Francisco on March 22nd, 2018. The presentation starts with… April 16, 2018
State of the App Economy: 2018 and Beyond I gave the below presentation at the Casual Connect conference in Disneyland on Tuesday, January 16th. State of the App… January 29, 2018
