Freemium

How to win with subscriptions on mobile

https://open.spotify.com/episode/5DIuKqHF3tyYL4FUMITGRR?si=48JWh5ATSoyoNXrB1x2oZQ In this episode of the MDM podcast, I chat with Thomas Petit -- better known to those operating in…

October 26, 2020

Three arguments against Apple anti-trust accusations

Apple's App Store approval policies were placed under a public microscope last week when the executive team at Basecamp, the…

How to launch a Top 100 Grossing app

Quibi, the streaming video entertainment app helmed by Jeffrey Katzenberg and Meg Whitman, will likely serve as a case study…

What happens to free-to-play mobile gaming during a recession?

As job losses continue to mount -- 22 million people in the United States have filed for unemployment since the…

Why do mobile gaming companies use fake ads?

One odd development over the past few years within mobile games advertising has been the growth to prominence of "fake…

October 21, 2019

Two fundamental pitfalls with product A/B testing

I’ve written extensively on the topic of A/B testing on Mobile Dev Memo: see A/B testing can kill product growth,…

October 14, 2019

Gaming is the ascendant consumer tech category

The confluence of a few forces throughout the consumer technology landscape over the past few years has created a marketplace…

September 2, 2019

Product retention is not binary

One paradigm shift initiated by the mobile app economy's second act, which has surfaced innovative new business models that are…

The LTV metric isn’t dead. Here’s why.

LTV is still a relevant and functional metric for marketers in 2019. This guest post was written by Kate Minogue,…

Does CPI matter in a ROAS-centric strategy?

With Google's UAC and Facebook's AEO and VO bid strategies becoming so prominent in mobile marketing strategy, the relevance of…