Defining Viral Growth for Mobile Apps Virality is a contentious topic within the field of mobile app development because it is almost impossible to precisely instrument:… October 21, 2013
Visualizing the importance of retention in Freemium A freemium product's retention curve is generally accepted to assume the shape of a negative exponential function, as below: A… October 7, 2013
Explaining Tinder’s curiously viral growth Tinder is a dating app – some have called it a "hook up app" – that allows users to scroll… September 23, 2013
Dear indie mobile game developer Dear indie mobile game developer, I interact with you on a regular basis, as a mentor in the Gamefounders incubator… August 26, 2013
GungHo's stock price rollercoaster and hit-driven valuations On July 29th, Japanese game developer GungHo Online Entertainment issued its financial report for the half year ended June 30th.… August 12, 2013
The role of LTV in freemium Lifetime Customer Value is probably the most fundamental conceptual struggle for freemium app developers. And while calculating LTV and integrating… August 5, 2013
Should Lifetime Customer Value (LTV) be Discounted? One of the more difficult adjustments to make when transitioning from academia to industry is the change in vernacular required… April 23, 2013
A comprehensive free-to-play game model: revenue, DAU, virality, and retention (spreadsheet included) The F2P Excel Model is free to download, but you must first subscribe to the Mobile Dev Memo weekly newsletter… January 10, 2013
Is day-one retention the most important gaming metric? I read this piece on GigaOM the other day about what VCs look for when investing in gaming start-ups, and… October 30, 2012
The Lifetime Customer Value / Cost Per Acquisition spread The most fundamental concept in paid user acquisition, the Lifetime Customer Value / Cost per Acquisition spread describes how much… October 9, 2012
