Why the industry wins if free-to-play is regulated In late February, the European Commission – the executive branch of the European Union – announced in a press release its… March 10, 2014
Bayesian Bandits testing for mobile apps A/B testing, while a useful and popular tactic, suffers from a few fundamental shortcomings for mobile apps: Many mobile apps, especially… March 3, 2014
Applying portfolio theory to mobile games The world's largest mobile gaming developers – such as King and Supercell, both with company valuations in the billions of… February 17, 2014
Free-to-Play 2.0 There's no arguing that freemium is the dominant business model for mobile apps: mobile marketing research firm Distimo recently revealed that… February 10, 2014
Free-to-play in childrens’ games is bad business On Wednesday, January 15th, Apple announced it would refund at least $32.5MM to users whose accounts had made in-app purchases… January 20, 2014
Three examples of misguided trips to the Top 10 Downloaded Chart The allure of the App Store's Top 10 downloaded chart, especially in large markets like the United States, is indisputable.… December 16, 2013
Two Methods for Modeling LTV with a Spreadsheet The following presentation was given on Wednesday, November 13th at the Slush Conference in Helsinki, Finland. Linked to within the… December 2, 2013
Brand marketing and performance marketing can co-exist on mobile The active M&A market for mobile gaming has placed emphasis on reaching massive user base scale: the largest mobile games command… November 18, 2013
Public markets punished Glu Mobile's revenue concentration in Q3 Glu Mobile held its Q3 earnings call on October 30th. The tone of the call was upbeat; Glu's recent title,… November 4, 2013
The 10 Commandments of Mobile User Acquisition Mobile user acquisition is in a nascent and transformational state. Instagram's sale to Facebook in April of 2012 for $1… October 28, 2013
