3 Reasons why Kim Kardashian: Hollywood has exploded On June 25th, Glu Mobile, the mobile gaming developer and publisher behind Deer Hunter Reloaded, released Kim Kardashian: Hollywood to… July 14, 2014
Five common freemium app marketing mistakes The following is a presentation I gave at the Israeli Mobile Summit in June 2014. Five common freemium app marketing… July 7, 2014
The benefits of low conversion in freemium A freemium product’s monetization profile is, essentially, dictated by its conversion rate and total addressable market. In a marketplace vacuum, given… June 30, 2014
Dealing with “whales” in freemium data analysis The presence of “whales”, or highly-monetizing users (HMUs), in a freemium product’s user base often leads to analytical confusion. Contrasted… June 16, 2014
Analyzing free-to-play games development: the Game / Team Clock (This is a guest post by Raul Aliaga, a senior game designer and producer. You can read more from Raul… June 9, 2014
Low conversion in free-to-play is a feature, not a bug An article excoriating the supposed plague that is free-to-play made the rounds recently, citing engagement statistics from Swrve's April report… May 12, 2014
The Freemium Codex Freemium, as a business model, is not fairly well defined from an academic perspective -- that is, its application to,… May 5, 2014
Avoiding Simpson’s paradox in data analysis Simpson's paradox is a statistical phenomenon in which a population, comprised of different sub-populations (“classes”) with differing statistical properties, exhibits… April 28, 2014
Launching a free-to-play game: Ladder vs. Trampoline In my recent GDC presentation, I introduced the terms “Ladder launch” and “Trampoline launch” within the context of globally launching… April 7, 2014
Advertising dynamics in freemium apps Freemium app developers are almost universally dogged by the question of whether ad placements should be included in their products.… March 31, 2014
