Trivia Crack: A case study in virality Trivia Crack is a mobile trivia game released globally by Argentinian game developer Etermax in October 2013. The game suddenly… January 26, 2015
The winner-takes-all nature of the app economy in one graphic The holiday season is a frantic and lucrative time for the entire mobile ecosystem: Amazon announced that nearly 60% of its customers… January 5, 2015
Cross-promotion in Candy Crush Soda Saga On Tuesday, November 11th, King Limited globally launched its latest mobile match-3 game, Candy Crush Soda Saga (CCSS). The game ascended… December 8, 2014
Presentation: Winner Takes All: App Discovery, Quality, and the App Economy Embedded below is the presentation I gave at the most recent LTV > CPI event, entitled Winner Takes All: Discoverability, Quality,… November 24, 2014
The importance of Facebook Messenger’s 500MM users On November 10th, Facebook publicly announced that its stand-alone Messenger app has grown to more than 500 million users. Messenger was… November 17, 2014
South Park, freemium, and pop psychology South Park set its sights on the freemium gaming industry in its November 5th episode, entitled "Freemium isn't Free". The… November 10, 2014
App trials, data plans, and Google Play revenues Technology news site The Information reported last week (paywall) that Google is considering the introduction of “app trials” to Google Play,… October 13, 2014
Why are mobile marketing costs rising? Mobile advertising network Fiksu recently reported that, in July, average user acquisition costs in its network rose 9% year-over-year to… September 22, 2014
App store discovery is not broken VisionMobile's quarterly developer survey in July 2014 revealed that the majority of mobile apps aren't commercially viable: 50% of app developers make less… August 4, 2014
Google’s free-to-play decision could rock the app economy Update: After this post was published, Google changed the label of the Top Free Apps chart in EU countries to read, simply,… July 21, 2014
