The best and highest use of customer attention Within the context of digital products, customer attention can be viewed as a commodity. Attention can be sold in a… October 4, 2023
The bull and bear cases for mobile gaming Mobile gaming exists in a state of transformative change. As I point out in Mapping the post-ATT future of mobile… June 28, 2023
Mapping the post-ATT future of mobile free-to-play gaming Back in the summer of 2020, a month after Apple unveiled its App Tracking Transparency (ATT) privacy policy at its… November 16, 2022
The monetization trap I have previously written about a conceopt that I call The Growth Trap: a flawed product strategy in which teams… August 3, 2022
Why in-app personalization, not fingerprinting, is the future of post-ATT advertising The term probabilistic attribution has been co-opted, somewhat cynically and disingenuously, as a synonym for mobile device fingerprinting. This is… May 4, 2022
Gaming is upstream of all consumer tech In the innocent, waning days of 2019 -- before COVID gripped the world, and before Apple unveiled its App Tracking… March 21, 2022
What’s the real value of web-based payments for mobile games? The ruling in the Epic Games v. Apple lawsuit is the most substantive of the dominoes to fall as mobile… September 30, 2021
iOS 14: How to prevail in Q2 2021 In light of the release of iOS 14.5, in which Apple's new App Tracking Transparency privacy framework will be enforced,… May 17, 2021
2021 predictions for mobile marketing, Part 2 This is the second part of the sixth annual series of prognostications for the coming year in mobile advertising. Part… December 28, 2020
The future of mobile content platforms This is the second article in a three-part series. For part one, see: The current war between Apple and Facebook,… November 2, 2020
