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Case Study

Gardenscapes: A case study in incremental growth

Gardenscapes - New Acres is a casual game developed by Russian studio Playrix that combines elements of Match 3 gameplay with…
September 19, 2016

Nonstop Knight: A case study in mobile ad monetization

Nonstop Knight is a free-to-play mobile game developed by Kopla Games and published by Flaregames in which the player's avatar…
July 11, 2016

Dubsmash: A case study in virality

Dubsmash is a video messaging application that allows users to film videos of themselves lip-synching to audio clips. The app…
June 8, 2015

Ketchapp: A case study in mobile portfolio management

Ketchapp is the small, Paris-based app publisher behind the viral sensation 2048, which rocketed up the Top Downloaded charts on both…
May 25, 2015

Crossy Road: A case study in mobile ad monetization

Crossy Road is a mobile game published to the App Store on November 20th, 2014 (and later on Google Play…
April 13, 2015

Trivia Crack: A case study in virality

Trivia Crack is a mobile trivia game released globally by Argentinian game developer Etermax in October 2013. The game suddenly…
January 26, 2015

Save the Titanic: A case study in virality

I stumbled upon this question on Quora the other day, which asks how a game called Save the Titanic managed to…
June 26, 2012

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Recent podcasts

  1. Podcast: GenAI in CTV advertising (with Jonathan Moffie) January 6, 2026
  2. Podcast: Understanding the Shopify Product Network (with Amanda Engelman) December 30, 2025
  3. Podcast: Building an AI-first media company (with Peter Stuart) December 17, 2025
  4. Podcast: Does GenAI outperform humans with ad creative production? (with Anindya Ghose and Vilma Todri) December 9, 2025
  5. Podcast: Are chatbots driving eCommerce sales? (with Rishabh Jain) December 2, 2025

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