How Zynga executed its stunning turnaround Until very recently, Zynga was synonymous with stagnation -- an ossified fossil, cemented inertly in place and viewed as a… April 27, 2020
Why dating app Surge swiped left on Firebase predictions This guest post was written by Jakub Chour, a mobile growth freelancer and the former CEO of Surge, a dating… April 22, 2020
How has the Coronavirus impacted the App Economy? Last week, in How to manage marketing spend during a recession, I wrote about how advertisers might think about diminishing… March 23, 2020
Why paid UA is the primary driver of discoverability for mobile apps This guest post is written by Shamanth Rao, a seasoned mobile user acquisition executive and a popular contributor to the Mobile Dev… January 23, 2020
Has the DTC model peaked? One of the most visible opportunities created by the Duopoly's shift into algorithmic, event-driven campaign management has been the growth… January 6, 2020
The best of MDM in 2019 MDM once again set a pageviews record in 2019, with a projected 1.5MM pageviews for the year (versus 1MM in… December 23, 2019
Why do mobile gaming companies use fake ads? One odd development over the past few years within mobile games advertising has been the growth to prominence of "fake… October 21, 2019
Taming Facebook CBO: 5 lessons learned This guest post is written by Shamanth Rao, a seasoned mobile user acquisition executive and a popular contributor to the Mobile Dev… September 5, 2019
What is mobile ad fraud? Taking lessons from Uber’s lawsuits In July, Uber filed a cross complaint against a Phunware, an app development and marketing agency. The genesis of the… August 26, 2019
User acquisition and systematic growth for consumer apps Last week, I appeared on the Deconstructor of Fun podcast to discuss user acquisition and systematic growth for consumer apps… April 1, 2019
