Case Study

Activision Q4 earnings: How is Candy Crush growing 20% annually?

Activision Blizzard, whose acquisition by Microsoft was recently called into question by the UK's Competition and Markets Authority (CMA), announced…

February 9, 2023

NFTs, Ultima Online, and player-run game economies

It's tempting to think of games as a proving ground for technological and commercial innovation, such that any new form…

October 11, 2021

Facebook may take 7% revenue hit from Apple privacy changes

Update, April 27 2021: This article was written in January 2021, when the public expectation was that ATT would be…

January 18, 2021

Apple Arcade, one year on: no killer games, can’t compete with free

This guest post was written by Josh Burns, the founder of DigitalDevConnect and an active member of the Mobile Dev…

December 10, 2020

What do TikTok and Grindr have in common?

This past Friday, President Donald Trump told a press pool aboard Air Force One that he would take action to…

How might IDFA deprecation have minimal impact?

In considering Apple's decision to effectively deprecate its advertising device identifier (IDFA) in the weeks since it was announced at…

Dear Apple: These changes will improve SKAdNetwork for advertisers

Dear Apple, The privacy protections you are implementing in iOS 14 are indisputably good for consumers: these changes will give…

Apocalypse Now: per WWDC, the IDFA is dead

At Apple's WWDC event yesterday, a number of new privacy features were unveiled that will be rolled out to iOS…

Three arguments against Apple anti-trust accusations

Apple's App Store approval policies were placed under a public microscope last week when the executive team at Basecamp, the…

How to launch a Top 100 Grossing app

Quibi, the streaming video entertainment app helmed by Jeffrey Katzenberg and Meg Whitman, will likely serve as a case study…