Reddit launches its answer to Advantage+ and PMax Reddit has launched Max Campaigns, its answer to Meta's Advantage+ and Google's Performance Max, into beta. From the company's press… January 7, 2026
Podcast: GenAI in CTV advertising (with Jonathan Moffie) https://open.spotify.com/episode/0qzCFZPY2NVorIQmMvadkZ?si=29c9f4cc9e554b6e My guest on this episode of the podcast is Jonathan Moffie, the Head of Agentic Product at Magnite, the… January 6, 2026
The experiment that broke the FTC’s case against Meta When U.S. District Judge James Boasberg ruled in Meta’s favor in the FTC's antitrust case last November (see my analysis… January 5, 2026
2026 predictions for mobile marketing This is the twelfth year for which I have published year-ahead predictions related to the mobile marketing and mobile gaming… December 30, 2025
Podcast: Understanding the Shopify Product Network (with Amanda Engelman) https://open.spotify.com/episode/0t4t73AajImnE40UtvF8gm?si=36d5ce3270a04e1a My guest on this week's episode of the podcast is Amanda Engelman, Shopify's Director of Product for Advertising. The… December 30, 2025
The best of MDM in 2025 One aspect of the content creation process that I treasure is the opportunity at year-end to reflect on what worked… December 24, 2025
The WAU effect As I argue in Understanding ChatGPT’s unit economics, OpenAI's choice to report Weekly Active Users (WAU) instead of the more… December 23, 2025
Natura non facit saltus The New York Times reports on internal discord at Meta related to its superintelligence project (emphasis mine): In meetings this… December 17, 2025
Podcast: Building an AI-first media company (with Peter Stuart) https://open.spotify.com/episode/34OGUdy3egz2ix3mujwJEL?si=c96b89b2997a4012 In this week's episode of the podcast, I speak with Peter Stuart, the founder of Velora Digital, which publishes… December 17, 2025
Gemini in Chrome and Gmail, and Google’s AI distribution conduit In September, Google announced Gemini in Chrome, an initiative to insert Gemini touchpoints into the Chrome browser on Windows and… December 16, 2025
