Unpacking Meta’s grim Q4 earnings Meta, née Facebook, saw its share price drop by more than 20% in after-hours trading after announcing its Q4 earnings… February 3, 2022
The App Store has a ‘Too Big To Fail’ problem The term 'too big to fail' is commonly associated with the various bank bailouts during the global financial crisis of… January 24, 2022
Apple just clarified alternative payments on iOS. Spoiler: Apple still takes a commission. On December 24th of last year, the Netherlands' competition regulator, the Authority for Consumers and Markets (ACM), ruled that Apple… January 17, 2022
Can Twitter become a direct response advertising behemoth? Last week, Jack Dorsey, Twitter's co-founder, announced that he is stepping down from the CEO role at the company. In… December 6, 2021
ATT advantages Apple’s ad network. Here’s how to fix that. In April 2021, Apple introduced a privacy policy called App Tracking Transparency (ATT) that moderates a data collection and aggregation… November 1, 2021
Unpacking ATT’s impact on Facebook revenue Facebook announced Q3 earnings last night, posting revenue of $29.01BN against analyst expectations of $29.57BN as polled by Refinitiv, for… October 26, 2021
TikTok is too big for mobile advertisers to ignore Last week, ByteDance announced that its flagship product, TikTok, is used by more than 1BN people per month. At its… October 4, 2021
Facing domestic restrictions, will Chinese tech companies look West? In late August, the top legislative body in the People's Republic of China voted to adopt a national privacy directive… September 13, 2021
Unpacking Apple’s recent App Store policy changes Apple's policies related to in-app monetization -- the 30% platform fee it applies to in-app purchases, the forced use of… September 6, 2021
Apple robbed the mob’s bank, part 2 Yesterday, Evercore ISI analyst Amit Daryanani issued an outperform rating for Apple's stock, claiming that its advertising business is poised… August 26, 2021