AppLovin offers to merge with Unity: it’s musical chairs on mobile This morning, AppLovin announced that it has made a non-binding proposal to merge with Unity. Some headline details from the… August 9, 2022
Why are Unity and ironSource merging? Today, Unity and ironSource announced that they will merge. Some highlights from the deal: ironSource is being valued at $4.4BN… July 13, 2022
Unpacking Meta’s pivot to an open graph and short-form video TikTok is, demonstrably, Meta's most immediate competitive threat. In the company's Q4 2021 earnings call, Meta CEO Mark Zuckerberg mentions… July 8, 2022
The DMA and the Content Fortress-ification of the app economy Yesterday, the European Parliament approved the Digital Markets Act (DMA) and the Digital Services Act (DSA), two pieces of sister… July 6, 2022
Microsoft’s Xbox advertising ambitions Last week, Insider reported that Microsoft is in the exploratory stages of establishing an advertising platform for its Xbox console.… April 18, 2022
Will Facebook Audience Network take on the mobile ad networks? Back in August 2020, a few months after Apple revealed the App Tracking Transparency (ATT) privacy framework at its WWDC… April 11, 2022
The app economy’s Perestroika As is becoming the norm in the frenetic, post-ATT mobile ecosystem, in the last two weeks, three important developments related… April 4, 2022
How Apple might break fingerprinting in iOS 16 One of the more puzzling aspects of Apple's rollout and enforcement of its App Tracking Transparency (ATT) privacy policy is… February 21, 2022
Microsoft might upend the app economy Last week, Microsoft published a set of "Open App Store Principles" to its blog. The principles fall across four broad… February 14, 2022
Apple to developers: Heads I win, tails you lose Late last year, the Dutch competition regulator, the Authority for Consumers and Markets (ACM), ruled that Apple must allow dating… February 7, 2022
