The current war between Apple and Facebook This is the first article in a three-part series. For part two, see: The future of mobile content platforms. For… October 28, 2020
Two fundamental principles of operating an app store The commentary around the fight between Apple and the coalition that has been formed by Epic, Spotify, Deezer, et al… October 14, 2020
What will Google’s deprecation of GAID look like? Consensus opinion within the mobile advertising ecosystem suggests that Google will follow Apple's lead with IDFA deprecation and deprecate its… September 14, 2020
Apple is winning the war for control over iOS Two recent developments within the mobile ecosystem seemed independent of each other at first but now appear to be correspondent… September 10, 2020
Analyzing Facebook’s iOS14 advertising changes After announcing last week that the company would completely abandon the IDFA for iOS14 advertising campaigns, Facebook released a FAQ… August 31, 2020
The Cuban Missile Crisis of mobile: Epic encourages off-platform purchases for Fortnite mobile EDIT: Apple has removed Fortnite from the App Store EDIT 2: Almost immediately following Fortnite's removal from the App Store,… August 13, 2020
Why is Apple rebuilding the App Economy? What motivated Apple to deprecate the IDFA? In order to get there, it's important to try to understand what kind… July 13, 2020
Apple’s IAP deal with Amazon Prime Video Last week, Amazon's Prime Video app on iOS began offering users the ability to purchase and rent video content via… April 6, 2020
Gaming is the ascendant consumer tech category The confluence of a few forces throughout the consumer technology landscape over the past few years has created a marketplace… September 2, 2019
What marketers should know about Facebook’s upcoming pivot It's clear that Facebook is desperately working to stave off the kind of repressive regulation that would almost certainly not… May 13, 2019
