Two Methods for Modeling LTV with a Spreadsheet The following presentation was given on Wednesday, November 13th at the Slush Conference in Helsinki, Finland. Linked to within the… December 2, 2013
Brand marketing and performance marketing can co-exist on mobile The active M&A market for mobile gaming has placed emphasis on reaching massive user base scale: the largest mobile games command… November 18, 2013
The 10 Commandments of Mobile App Analytics Mobile App Analytics has become commodified: dozens of services – many of which are free – can be quickly integrated… November 11, 2013
The 10 Commandments of Mobile User Acquisition Mobile user acquisition is in a nascent and transformational state. Instagram's sale to Facebook in April of 2012 for $1… October 28, 2013
Defining Viral Growth for Mobile Apps Virality is a contentious topic within the field of mobile app development because it is almost impossible to precisely instrument:… October 21, 2013
Visualizing the importance of retention in Freemium A freemium product's retention curve is generally accepted to assume the shape of a negative exponential function, as below: A… October 7, 2013
Five characteristics of a viral product Virality is a simple concept to grasp but is seldom implemented effectively. For one, very few products are conceived of… September 16, 2013
Freemium = Marketing It's easy to think of the freemium business model as merely a pricing strategy: by setting a product's price point… September 9, 2013
Soft launch product development using the Minimum Viable Metrics Soft launching a mobile title, which is the process of releasing a game in a test market and iterating upon… September 2, 2013
The role of LTV in freemium Lifetime Customer Value is probably the most fundamental conceptual struggle for freemium app developers. And while calculating LTV and integrating… August 5, 2013
