The “Quality vs. Volume” fallacy in user acquisition Creative fatigue is a problem that commonly arises for marketing teams: creatives have been seen by so many people within… April 17, 2017
The coming war between Apple and Facebook Since the launch of the App Store in 2008, but especially since 2009-2010, Apple and Facebook have played fairly well-defined… January 23, 2017
How much data is needed to predict LTV? One common predicament that arises for freemium product publishers is determining when they've accumulated enough data in a soft launch to… January 9, 2017
The Power Triad of Resonance for Mobile Games For many mobile gaming developers, marketing is the operational and practical bottleneck that most profoundly aggravates a project's commercial viability. Distribution… November 21, 2016
How to hire for Mobile User Acquisition roles Mobile user acquisition roles are notoriously difficult to hire for: the field is fairly young, it spans multiple disciplines, and… October 31, 2016
Why mobile marketing teams fail (See related: Why analytics teams fail) The existing mobile marketing paradigm is something of a hybrid model, combining elements of the… September 26, 2016
Gardenscapes: A case study in incremental growth Gardenscapes - New Acres is a casual game developed by Russian studio Playrix that combines elements of Match 3 gameplay with… September 19, 2016
Examining the dynamic between Top Grossing and Top Downloaded Reaching a Top Downloaded position on either the App Store or Google Play, especially in launch, is often seen as… September 5, 2016
Why analytics teams fail That analytics is an integral function for consumer mobile tech companies is a fairly uncontroversial notion: the sheer size of… June 27, 2016
The substantial difference between App Store SEO and ASO ASO and App Store SEO are not the same thing. The term ASO ("app store optimization") is often used broadly… May 23, 2016
