How much data is needed to calculate LTV? I gave the below presentation, which is a follow-up to a post I wrote in early 2017, at a data… May 14, 2018
The changing face of mobile marketing with event-based bidding Facebook's VO and AEO bid strategies and Google's UAC have caused marketers to re-evaluate the way they optimize campaigns. The… April 23, 2018
The second mobile cycle A refrain commonly posited by mainstream technology news websites is that the "mobile cycle" -- that is, the torrent of… October 23, 2017
Ad targeting vs. optimization Back in August, I wrote about Google's shift toward a fully-integrated ad management platform and what that means for advertisers:… October 16, 2017
Navigating the Three Stages of the Mobile Marketing Lifecycle I gave the below presentation at the PocketGamer Connects conference in Helsinki on Tuesday, September 19th. Navigating the Three stages… September 25, 2017
The three stages of the mobile marketing lifecycle The growth of a mobile product generally breaks down into three distinct stages as the product ages, its user base… August 7, 2017
Growth Models on Mobile One mistake I often see developers make in building the concept for a mobile product is to not actively and… July 24, 2017
What is an IP worth for a mobile game? It's easy to think of IP licensing for mobile games as a shortcut to success: co-opt a popular and beloved… July 3, 2017
Diseconomies of scale in digital advertising A common pattern of progression for a user acquisition team is to start with one person who handles everything, grow… June 19, 2017
Mobile’s post-attribution era One of the biggest challenges emerging in mobile marketing is attribution: not in a technical sense but in a philosophical… May 15, 2017
