A/B testing can kill product growth A/B testing can lead to suboptimal outcomes when marketing inputs are not considered. In hearing from most consumer product growth… April 22, 2019
High growth, low growth, no growth: systematic growth with DAU replacement How to model growth programmatically using product retention curves. The Python Code used in this article can be found on… February 11, 2019
Breaking apart cohorts to optimize revenue The standard LTV curve projection is a useful tool for marketers that allows them to price campaigns with some conviction… February 4, 2019
Visualizing the dynamic between LTV and Retention Showcasing how product retention impacts overall product LTV. One common mistake made in freemium product analysis is the conceptual unbundling… January 14, 2019
It’s impossible to saturate a marketing channel Marketers often confuse a limited total addressable market for channel saturation when faced with poor performance. When faced with degrading… December 17, 2018
Monthly user churn is a terrible metric The monthly user churn metric masks fundamental problems with product growth. It's tempting for companies, especially smaller start-ups that are… November 19, 2018
Understanding the limits to app virality Virality as a topic has been covered extensively on Mobile Dev Memo over the years; for a primer, see this… November 5, 2018
What is performance marketing? Performance marketing is not a specific advertising format or tactic. Rather, performance marketing is a framework for achieving systematic product… October 8, 2018
How does LTV / CAC fit into a growth strategy? The LTV / CAC ratio is not helpful at a global level -- it needs to be represented in a… September 24, 2018
Optimizing growth: the “leaky bucket” isn’t an early-stage retention problem The user onboarding funnel, or FTUE, tends to receive the majority of optimization attention from product managers and data analysts… September 10, 2018
