Using cohort ages for product optimization It's tempting to view a product's user base as a monolith, naturally leading to the circulation of DAU graphs within… April 4, 2024
What is brand marketing? Brand marketing, as a commercial initiative, can be easily misconceived. I've written extensively about brand marketing, but mostly in comparison… July 12, 2023
Integrating a Media Mix Model into a digital marketing workflow Interest in Media Mix Modeling (MMM) has been invigorated by new and more restrictive privacy norms that limit the availability… November 2, 2022
The perilous mythology of Brand Marketing for digital products A perennial debate within the world of digital marketing is the proper and optimal division of attention and resources to… November 29, 2021
Two valuation pitfalls for consumer tech M&A The frenetic torrent of M&A activity instigated by the confluence of COVID-19 and Apple's new and forthcoming privacy policy changes… July 26, 2021
The problem with growth loops A growth loop describes a product engagement pattern that engenders the discovery of the product by new users. Ultimately, a… July 16, 2021
What is Federated Learning in digital advertising? Federated learning -- like differential privacy, which I discussed in a previous article -- is a concept that has garnered… May 24, 2021
The money multiplier of performance marketing Debt financing can be an inexpensive and convenient funding tool for use in scaling a digital product through performance marketing.… May 17, 2021
The growth trap A common position in which an early-stage consumer company might find itself is having reached some considerable but relatively small… April 19, 2021
App Tracking Transparency Codex: the ultimate guide to ATT, IDFA deprecation, and SKAdNetwork Apple threw the entire mobile ecosystem into a frenzy at WWDC in June 2020 when it announced a radical new… December 29, 2020
