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General

The WAU effect

As I argue in Understanding ChatGPT’s unit economics, OpenAI's choice to report Weekly Active Users (WAU) instead of the more…
December 23, 2025

INSERT COIN: Will lower App Store fees mean lower prices in free-to-play games?

One question I've wanted to consider formally for some time is whether a lower commission rate in the App Store…
June 11, 2025

Introducing Darkpool Chart Explorer

I am excited today to launch Darkpool Chart Explorer, a mobile app store analytics and visualization tool. The Darkpool Chart…
February 15, 2024

Recent podcasts

  1. Podcast: GenAI in CTV advertising (with Jonathan Moffie) January 6, 2026
  2. Podcast: Understanding the Shopify Product Network (with Amanda Engelman) December 30, 2025
  3. Podcast: Building an AI-first media company (with Peter Stuart) December 17, 2025
  4. Podcast: Does GenAI outperform humans with ad creative production? (with Anindya Ghose and Vilma Todri) December 9, 2025
  5. Podcast: Are chatbots driving eCommerce sales? (with Rishabh Jain) December 2, 2025

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Resources

  1. Theseus Python Library
  2. F2P Excel Revenue Model
  3. Mobile User Acquisition 101
  4. LTV Spreadsheet Model
  5. Freemium Codex
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