What will Google’s deprecation of GAID look like? Consensus opinion within the mobile advertising ecosystem suggests that Google will follow Apple's lead with IDFA deprecation and deprecate its… September 14, 2020
Analyzing Facebook’s iOS14 advertising changes After announcing last week that the company would completely abandon the IDFA for iOS14 advertising campaigns, Facebook released a FAQ… August 31, 2020
The Cuban Missile Crisis of mobile: Epic encourages off-platform purchases for Fortnite mobile EDIT: Apple has removed Fortnite from the App Store EDIT 2: Almost immediately following Fortnite's removal from the App Store,… August 13, 2020
How iOS14 might change consumer behavior on mobile In considering the monumental changes coming to the app economy with iOS 14 and its attendant deprecation of the IDFA,… August 10, 2020
Why is Apple rebuilding the App Economy? What motivated Apple to deprecate the IDFA? In order to get there, it's important to try to understand what kind… July 13, 2020
Apocalypse Now: per WWDC, the IDFA is dead At Apple's WWDC event yesterday, a number of new privacy features were unveiled that will be rolled out to iOS… June 22, 2020
Why do mobile gaming companies use fake ads? One odd development over the past few years within mobile games advertising has been the growth to prominence of "fake… October 21, 2019
What is mobile ad fraud? Taking lessons from Uber’s lawsuits In July, Uber filed a cross complaint against a Phunware, an app development and marketing agency. The genesis of the… August 26, 2019
Mobile ad fraud can be solved with smarter team incentives This guest post is written by Shamanth Rao, a seasoned mobile user acquisition executive and a popular contributor to the… July 15, 2019
What is a first-price auction? Last week, Google announced that it will transition Google Ad Manager (GAM), its ad platform, from a second-price to a… March 11, 2019
