How has ATT impacted mobile advertising? The Financial Times this weekend published an analysis of mobile app advertising data provided by analytics firm Branch. The article… October 18, 2021
Cambridge Analytica was a false panic. It’s time to move on. In March 2018, the New York Times and the Guardian jointly introduced the world to an erstwhile obscure advertising analytics… September 27, 2021
The problem with App Annie (or: is the Wild West of Mobile being tamed?) Last week, the US SEC brought an action against App Annie and its former CEO, Bertrand Schmitt. The SEC stated… September 20, 2021
Google’s approach to privacy is ATT-lite Back in June, Google announced that its "Opt Out of Ads Personalization" setting on Android would begin to restrict developer… August 23, 2021
Big Tech’s regulatory capture by distraction Last week, a federal judge dismissed two anti-trust lawsuits that were filed against Facebook at the end of last year:… July 5, 2021
Device fingerprinting: the cure that’s worse than the disease The practice of device fingerprinting has continued unabated since compliance with Apple's App Tracking Transparency privacy policy was made mandatory… June 7, 2021
Performative privacy The New York Times, in breaking a previously unreported story about how Apple manages the data from iPhones that connect… May 18, 2021
The end of the beginning on mobile: ATT is enforced next week Today, at its Spring Loaded product event, Apple announced that iOS 14.5 will be made available to consumers in the… April 20, 2021
Dear App Developers: fingerprinting is not a viable workaround to ATT One of the few aspects of Apple's AppTrackingTransparency privacy policy that the company has consistently broadcast through developer communications is… April 1, 2021
The privacy mirage The technology industry was heaved into a convulsion of rumination last week by a blog post published by Google, from… March 8, 2021
