X’s broken strategy with brand advertising A fascinating juxtaposition of advertising platform strategies surfaced last week between Reddit and X. On August 6th, X filed a… August 14, 2024
Q2 advertising earnings: a recession warning? The largest publicly-listed social media platforms have published their earnings for Q2: Meta: 22% advertising revenue growth (Y/Y), midpoint Q3… August 7, 2024
Is Netflix’s advertising business a success? Netflix introduced its ad-supported subscription tier in November 2022, just six months after signaling that it would pursue advertising as… July 17, 2024
Podcast: Where’s the fraud line in programmatic advertising? (with Chris Kane) https://open.spotify.com/episode/7bdQI9Dn5Wl5Zzh4xvuEIA?si=4b6d2b2a0d684f81 In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media,… July 17, 2024
Can mobile ad networks succeed beyond gaming? A recurring objective for mobile gaming advertising networks has been to expand to non-gaming clients. The allure is obvious: broadening… July 10, 2024
Podcast: The DMA, Personalized Advertising, and Digital Deglobalization https://open.spotify.com/episode/6aFsnYdWfmFVQviHhbOXjn?si=19082525d221480f This episode of the Mobile Dev Memo podcast is a spoken essay and not an interview. In the episode,… July 10, 2024
Why media mix modeling fails I've written extensively about media mix modeling (MMM) and its critical role in marketing measurement in the new privacy landscape.… June 27, 2024
Podcast: What is performance marketing? https://open.spotify.com/episode/3uLpYakDD5Evv1GkKz9CcS?si=a081524c22634804 MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson… June 26, 2024
AdAttributionKit: Unpacking Apple’s new ad attribution framework On Monday, hours before its annual WWDC conference started, Apple updated its documentation for a new advertising measurement framework: AdAttributionKit… June 12, 2024
Apple wants to erase ads in Safari Edit, June 10: The existence of this feature was not acknowledged at WWDC. Apple Insider reports that Apple may introduce… June 6, 2024
