2025 predictions for mobile marketing 2025 marks the 11th year for which I have published year-ahead predictions related to mobile marketing and the mobile gaming… January 1, 2025
The best of MDM in 2024 A pervasive tension between digital advertising's past and its seemingly inevitable forward trajectory defines any retrospective review of 2024. On… December 25, 2024
Podcast: Understanding Shopify’s advertising strategy (with Andrius Baranauskas) https://open.spotify.com/episode/26nKL2zho3FTFJQp7HEn6m?si=14ca44c270b64af2 Shopify today published the latest version of Edition, its regular overview of the new product features it has made… December 11, 2024
AppLovin eCommerce advertising: bull and bear arguments AppLovin's expansion into eCommerce presents potentially one of the most compelling developments in eCommerce advertising since Shopify's introduction of its… December 11, 2024
OpenAI’s advertising opportunity The Financial Times reports that OpenAI is exploring advertising as a potential new source of revenue (emphasis mine): OpenAI is… December 3, 2024
Common sense and complexity in marketing measurement The notion that last-click attribution is unacceptable for marketing measurement has become something of accepted consensus within the direct response… December 2, 2024
Netflix and Disney+ advertising, two years in This month marks the second anniversary of the launch of Netflix's advertising-supported streaming tier. Last week, the company revealed that… November 20, 2024
Podcast: Understanding AppLovin https://open.spotify.com/episode/3NIDL5seK8L1YAD8cQHkqW?si=0f31e28f1e1c4312 In this episode, I present a long-form analysis of AppLovin's business and its significant recent growth. But understanding AppLovin… November 13, 2024
Small platform syndrome The Everything is an Ad Network dynamic, and the increasingly restrictive digital privacy environment that catalyzed it has led to… November 6, 2024
Unpacking Reddit’s $1BN advertising business Reddit, the link-based social network, went public in March 2024, nearly 19 years after being founded. As Reddit disclosed in… October 30, 2024
