Netflix’s advertising pivot is complete Netflix reported Q2 2025 earnings last week: $11.1BN in revenue (up 16%, year-over-year); Operating profit of $3.8BN for an operating… July 23, 2025
Google’s Gambit, Part 3: Consumers embrace AI Mode Last week, Search Engine Land published data from January to June 2025 related to consumer conversion metrics in Google Search.… July 16, 2025
Commerce at the limit https://open.spotify.com/episode/04MGDdhi11sWB0yv5NmwE7?si=84e8610d362d4218 In this episode of the podcast, I argue that the total automation of digital advertising through AI enablement presents… July 2, 2025
Amazon is CTV’s data engine Amazon announced two CTV partnerships at the Cannes Lions International Festival of Creativity last week: one with Roku and one… June 25, 2025
Ads come to WhatsApp Meta announced on Monday that it will soon introduce display ads into the Updates tab in WhatsApp. The ads take… June 18, 2025
Unpacking the WWDC AdAttributionKit updates Apple introduced a set of changes to the AdAttributionKit (AAK) marketing measurement framework at its WWDC event last week. The… June 16, 2025
Obviously, OpenAI will monetize with ads Last week, OpenAI announced that it has hired Fidji Simo, the CEO of Instacart, to become the CEO of its… May 16, 2025
The privacy shuffle, part 2 The Information reports that Google laid off 10% of its Privacy Sandbox team in April after having offered buyouts to… May 14, 2025
What’s the fate of the GAID? Last week, in a blog post, Google announced that it has reversed course and will not deprecate third-party cookies in… April 30, 2025
Podcast: Advertising measurement in an uncertain economy (with Olivia Kory) https://open.spotify.com/episode/7wrdUdXLQ3bJpJmTtoHSBH?si=926235bfc6d64c52 My guest on this episode of the podcast is Olivia Kory, the Chief Strategy Officer of Haus, an advertising… April 30, 2025
