What ad products might Apple announce at WWDC 2023? Apple's WWDC developer conference takes place next Monday. And while speculation around new product releases at WWDC is predominantly focused… June 2, 2023
Generative AI, advertising, and hidden personas Last week, WPP, the world's largest advertising agency, announced a partnership with NVIDIA that will empower advertising creative production through… May 31, 2023
Flying Blind James Dolittle was a decorated Army general and aviator who was the first pilot to take off, chart a course,… May 30, 2023
Meta’s $1.3BN fine and the data diffusion problem Meta was issued with a record-breaking $1.3BN fine this week by the Irish DPC, Ireland's digital privacy authority, over its… May 24, 2023
Considering Netflix’s 5MM ad-supported MAU Netflix held its advertising upfront presentation to advertisers yesterday (the event was delivered virtually as a result of the WGA… May 19, 2023
Podcast: A practical approach to probabilistic marketing measurement (with Shamanth Rao) https://open.spotify.com/episode/0w3g8juRGTaxmkmnXhadYS?si=4142ea932b774b06 In this episode of the Mobile Dev Memo podcast, I speak with Shamanth Rao, the CEO of Rocketship HQ, a mobile… May 12, 2023
Interpreting Airbnb’s shift away from performance marketing Airbnb's decision to scale down spend on performance marketing serves as a fascinating case study in operational flexibility and experimentation.… May 10, 2023
FB Shops to require native check-out: Meta’s Content Fortress strategy takes root Last week, Meta announced that it will soon require all instances of its Shops product -- which allows retailers to… May 4, 2023
The promise of Pinterest Pinterest monetizes primarily through advertising, but its ads platform has always felt like a missed opportunity, especially for ecommerce advertisers.… March 17, 2023
Do advertisers care about bots? This week, Parag Agrawal, who recently succeeded Jack Dorsey to helm Twitter as CEO, published a thread explaining the company's… May 18, 2022
