Understanding conversion optimization in digital advertising One of the primary innovations in digital advertising over the past few years -- especially as a contributor to commercial… August 22, 2023
Twitter’s Top Downloaded chart decline In late July, Twitter was rebranded to X: the product adopted a new logo and name, and the Twitter.com URL… August 16, 2023
The EU’s Post-Advertising Internet Last week, Meta announced a momentous policy change for its services in the EU that will impact its ability to… August 9, 2023
The Future of Digital Advertising Measurement https://open.spotify.com/episode/10nHxJI6ODaWsKTdlg0MQZ?si=3d52e3e79c8f44f4 This episode of the Mobile Dev Memo podcast focuses on The Future of Digital Advertising Measurement. I am joined… August 9, 2023
Pinterest Q2 2023 earnings: MAU and revenue up, early traction with Amazon demand Pinterest announced its Q2 2023 earnings results on Tuesday, August 1st: Revenue increased by 6% on a year-over-year basis, to $708MM; Global MAUs… August 3, 2023
Alphabet Q2 earnings: YouTube returns to growth, and advertising’s AI feedback loop Alphabet announced its Q2 2023 earnings results yesterday: Overall advertising revenue of $58BN represented a 3.3% year-over-year increase; Search revenue grew by… July 26, 2023
Snap Q2 earnings: revenue decline, continued focus on ad measurement Snap announced its Q2 2023 earnings results yesterday: Revenue of $1.07BN represents a year-over-year decline of 4%. This was the second consecutive… July 26, 2023
Roblox has launched an ad network Last month, at the annual Cannes Lions advertising conference, Roblox announced the launch of the Roblox Partner Program, which is… July 25, 2023
Netflix Q2 earnings: password-crackdown subscriber bump, revenue miss and ARPU decline Netflix announced its Q2 2023 earnings results yesterday: $8.2BN in revenue (up 2.7%, year-over-year) and operating profit of $1.8B for… July 20, 2023
Generative AI for ad creative: five value milestones Generative AI's application to advertising creative production is obvious -- perhaps the most glaringly fitting use case for that technology.… July 19, 2023
