The best and highest use of customer attention Within the context of digital products, customer attention can be viewed as a commodity. Attention can be sold in a… October 4, 2023
Amazon’s introduction of advertising to Prime Video Last week, Amazon announced that it will introduce advertising to its Prime Video streaming service. From its press release: To… September 25, 2023
Are fast food chains taking on UberEats? Last week, in How the NFL reshuffled the App Store, I drew attention to the fact that the start of… September 21, 2023
Is advertising the bear case for Instacart? Instacart began trading on the NASDAQ exchange yesterday. The company had filed its S-1 form with the SEC in late… September 20, 2023
How the NFL reshuffled the App Store The first game of the NFL's 2023-2024 regular season took place on Thursday, September 7th, when the Detroit Lions met… September 13, 2023
The Privacy Sandbox Paradox Google announced in a blog post yesterday that Privacy Sandbox, its suite of privacy-focused advertising targeting and measurement tools, has… September 8, 2023
The social media bifurcation Two forces are currently imposing broad, transformational change on the social media space: Data privacy restrictions, imposed either by platforms… September 6, 2023
Meta’s inevitable detour with EU privacy: “Pay or Okay” The New York Times reported last Friday that Meta is considering introducing ad-free, subscription-monetized versions of its Facebook and Instagram… September 4, 2023
Instacart is an advertising and subscription business Maplebear, Inc., the operator of the Instacart grocery shopping app, filed its S-1 form last Friday. The company intends to… August 28, 2023
Privacy manifests, fingerprinting, and Apple’s intentions I believe that Privacy Manifests is the most momentous and substantial of the new privacy tools and protections revealed by… August 23, 2023
