Digital Advertising

Podcast: Measuring Out-of-Home Advertising (with Ty Tinker)

https://open.spotify.com/episode/3YDvvOXS5FEBQUtJUOJtlr?si=f8055cd8c45a4d44 In this episode of the Mobile Dev Memo podcast, I speak with ⁠Ty Tinker⁠, the Head of Analytics at…

The open web is whistling past the graveyard

Earlier this year, Google initiated the rollout of its long-awaited deprecation of third-party cookies in Chrome. In this introductory phase,…

AppLovin’s Ascent

AppLovin reported its Q4 2023 earnings last month: the company saw 88% year-over-year revenue growth in its software (advertising) platform…

Reddit advertising and the limitations of contextual targeting

Reddit filed its Form S-1 last week, signaling its intention to pursue an IPO. The document makes plain the foundation…

February 28, 2024

Podcast: Why Analytics Teams Fail

https://open.spotify.com/episode/6lMMC92qaULx8FxzZ8C7HD?si=7cfff4a11df646e1 In this new podcast series from Mobile Dev Memo, called the MDM Canon, co-hosts Eric Seufert and Stewart Johnson…

February 28, 2024

Can advertisers rely on IP addresses?

Two weeks ago, Google updated the GitHub documentation for its proposed IP Protection tool to clarify that, in order to…

February 21, 2024

Why is Google killing cookies?

The IAB published a clinical yet critical analysis of Google’s Privacy Sandbox two weeks ago. In its report, the IAB…

February 19, 2024

Digital Advertising, Demand Routing, and the Millionaires’ Mall

The digital advertising market is often depicted as being driven by relative, not absolute, advantage and performance. This conceptual framing…

February 14, 2024

Meta’s turnaround, and the opportunity and risks ahead

Meta is a vastly different company at the onset of 2024 than it was at the onset of 2023. The…

February 7, 2024

The Advertiser’s Dilemma with PMax and Advantage+

Google's Performance Max (PMax) and Meta's Advantage+ tools are designed to allow advertisers to automate campaign optimization tasks without human…

January 31, 2024