Reddit launches its answer to Advantage+ and PMax Reddit has launched Max Campaigns, its answer to Meta's Advantage+ and Google's Performance Max, into beta. From the company's press… January 7, 2026
Podcast: GenAI in CTV advertising (with Jonathan Moffie) https://open.spotify.com/episode/0qzCFZPY2NVorIQmMvadkZ?si=29c9f4cc9e554b6e My guest on this episode of the podcast is Jonathan Moffie, the Head of Agentic Product at Magnite, the… January 6, 2026
The experiment that broke the FTC’s case against Meta When U.S. District Judge James Boasberg ruled in Meta’s favor in the FTC's antitrust case last November (see my analysis… January 5, 2026
2026 predictions for mobile marketing This is the twelfth year for which I have published year-ahead predictions related to the mobile marketing and mobile gaming… December 30, 2025
The best of MDM in 2025 One aspect of the content creation process that I treasure is the opportunity at year-end to reflect on what worked… December 24, 2025
Natura non facit saltus The New York Times reports on internal discord at Meta related to its superintelligence project (emphasis mine): In meetings this… December 17, 2025
Podcast: Does GenAI outperform humans with ad creative production? (with Anindya Ghose and Vilma Todri) https://open.spotify.com/episode/7HLtVRN44BtOPIB4d48aC2?si=f242f9a876ec4a7d In this episode of the podcast, I speak with Anindya Ghose from NYU and Vilma Todri from Emory University… December 9, 2025
The ad load monopoly fallacy Last week, U.S. District Judge James Boasberg dismissed the FTC's antitrust case against Meta, determining that the FTC was unable… November 26, 2025
Podcast: Meta’s Business AI tools and the ad-product divide (with Simon Whitcombe) https://open.spotify.com/episode/42ATqekWRdlOkaDTDhvqzp?si=c3e8bc563a2746d7 My guest on this episode of the podcast is Simon Whitcombe, the Vice President, Global Business Group at Meta.… November 18, 2025
Affiliate links, personalized ads, and chatbot revenue optimization Generative AI has undeniably penetrated consumer awareness at an incredible clip: this NBER paper finds that "overall genAI adoption (including… November 11, 2025
