AI Overviews and the future of Google Search Last week, Google announced at its Google I/O product showcase that it has introduced a new feature called AI Overviews… May 22, 2024
Meta Shops, Shop Ads, and platform AI advantages Meta unveiled new generative AI tools for creative production at a press event yesterday, including the ability for advertisers to… May 8, 2024
Generative AI, radical personalization, and personal value functions Product personalization is a commanding theme within the digital economy. To my mind, two catalysts have emerged that not only… December 6, 2023
The black box inside the black box Google announced yesterday that its Generative AI tools are now available to be used to create "headlines, descriptions, and images"… November 8, 2023
Generative AI for ad creative: five value milestones Generative AI's application to advertising creative production is obvious -- perhaps the most glaringly fitting use case for that technology.… July 19, 2023
Generative AI, advertising, and hidden personas Last week, WPP, the world's largest advertising agency, announced a partnership with NVIDIA that will empower advertising creative production through… May 31, 2023
The inflationary impact of AI-generated ad creative Last week, Meta unveiled its AI Sandbox: a suite of generative AI tools designed to assist advertisers with creative production.… May 17, 2023
