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Consumers actually like mobile ads
August 11, 2014
·
Eric Benjamin Seufert
App store winners and losers: An interview with Think Gaming
August 7, 2014
·
Eric Benjamin Seufert
App store discovery is not broken
August 4, 2014
·
Eric Benjamin Seufert
The rise of the phablet
July 28, 2014
·
Eric Benjamin Seufert
Google’s free-to-play decision could rock the app economy
July 21, 2014
·
Eric Benjamin Seufert
3 Reasons why Kim Kardashian: Hollywood has exploded
July 14, 2014
·
Eric Benjamin Seufert
Five common freemium app marketing mistakes
July 7, 2014
·
Eric Benjamin Seufert
The benefits of low conversion in freemium
June 30, 2014
·
Eric Benjamin Seufert
Yo and the gimmick app economy
June 23, 2014
·
Eric Benjamin Seufert
Dealing with “whales” in freemium data analysis
June 16, 2014
·
Eric Benjamin Seufert
Analyzing free-to-play games development: the Game / Team Clock
June 9, 2014
·
Eric Benjamin Seufert
Freemium conversion and the problem with classifiers
June 2, 2014
·
Eric Benjamin Seufert
Twitter’s ad network difficulties, visualized in three charts
May 26, 2014
·
Eric Benjamin Seufert
Emerging ad formats in mobile user acquisition
May 19, 2014
·
Eric Benjamin Seufert
Low conversion in free-to-play is a feature, not a bug
May 12, 2014
·
Eric Benjamin Seufert
The Freemium Codex
May 5, 2014
·
Eric Benjamin Seufert
Avoiding Simpson’s paradox in data analysis
April 28, 2014
·
Eric Benjamin Seufert
When does marketing become arbitrage?
April 21, 2014
·
Eric Benjamin Seufert
The pitfalls of industry benchmarks
April 14, 2014
·
Eric Benjamin Seufert
Launching a free-to-play game: Ladder vs. Trampoline
April 7, 2014
·
Eric Benjamin Seufert
Advertising dynamics in freemium apps
March 31, 2014
·
Eric Benjamin Seufert
China’s evolving mobile landscape
March 24, 2014
·
Eric Benjamin Seufert
The click-through rate conundrum
March 17, 2014
·
Eric Benjamin Seufert
Why the industry wins if free-to-play is regulated
March 10, 2014
·
Eric Benjamin Seufert
Bayesian Bandits testing for mobile apps
March 3, 2014
·
Eric Benjamin Seufert
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