Facebook has abandoned the IDFA and may kill FAN for iOS. What’s next for mobile measurement? August 26, 2020 · Eric Benjamin Seufert
The Cuban Missile Crisis of mobile: Epic encourages off-platform purchases for Fortnite mobile August 13, 2020 · Eric Benjamin Seufert
Podcast: Surfing in a Squall: the future of mobile without an IDFA, with Maor Sadra July 8, 2020 · Eric Benjamin Seufert
Dear Apple: These changes will improve SKAdNetwork for advertisers July 6, 2020 · Eric Benjamin Seufert
Apple killed the IDFA: A comprehensive guide to the future of mobile marketing June 29, 2020 · Eric Benjamin Seufert
Is AR a failed consumer category or a successful mobile gaming genre? June 1, 2020 · Eric Benjamin Seufert
Podcast: How a bid becomes a DAU with David Philippson, CEO of Dataseat May 28, 2020 · Eric Benjamin Seufert
Broad targeting on Facebook took me to $500k / month in spend. Now what? May 25, 2020 · Eric Benjamin Seufert
Bayesian Bandits: Behind the scenes of Facebook’s spend allocation decisioning May 20, 2020 · Eric Benjamin Seufert
