Integrating a Media Mix Model into a digital marketing workflow November 2, 2022 · Eric Benjamin Seufert
Meta Q3 2022 earnings: “Those who are patient and invest with us will end up being rewarded” October 27, 2022 · Eric Benjamin Seufert
SKAdNetwork 4.0 is live. What does that mean for mobile advertising? October 26, 2022 · Eric Benjamin Seufert
Alphabet Q3 2022 earnings: YouTube’s ad revenue declined for the first time October 26, 2022 · Eric Benjamin Seufert
Apple to developers: social media post “boosts” must be IAPs, subject to platform fees October 25, 2022 · Eric Benjamin Seufert
Snap misses on Q3 revenue, and its problem may not be the economy October 21, 2022 · Eric Benjamin Seufert
Does Netflix’s Q3 earnings beat undermine tech’s macro narrative? October 19, 2022 · Eric Benjamin Seufert
Kroger and Albertsons are merging because Everything is an Ad Network October 17, 2022 · Eric Benjamin Seufert
Spotify’s Q2 results suggest ATT outweighs macroeconomic weakness September 22, 2022 · Eric Benjamin Seufert
Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation August 31, 2022 · Eric Benjamin Seufert
Ads in streaming, differential pricing, and the pursuit of ARPU August 24, 2022 · Eric Benjamin Seufert
Why you should spend more with fewer networks in a privacy-centric world August 22, 2022 · Eric Benjamin Seufert
AppLovin offers to merge with Unity: it’s musical chairs on mobile August 9, 2022 · Eric Benjamin Seufert
